James Dixon-Box Appointed UK Disability Access Ambassador for Hospitality Sector
In a powerful move toward inclusion in the service industry, the UK Government has appointed James Dixon-Box as the new Disability Access Ambassador for Hospitality.
By Hospitality and Catering News
A respected leader in inclusive business practices, Dixon-Box brings a deep understanding of the structural and cultural changes needed to make hospitality spaces truly accessible. His new role will focus on helping the sector eliminate access barriers, adopt inclusive design, and empower staff to better serve guests with disabilities.
The appointment is part of a broader national push to elevate accessibility as a strategic priority — not just a legal obligation. Dixon-Box’s leadership will support hotels, restaurants, caterers, and venues to innovate and lead by example.
“Hospitality is about welcoming everyone,” said Dixon-Box. “Real inclusion starts when accessibility is woven into every guest experience — from the booking process to the front door.”
As Disability Access Ambassador, he will collaborate with industry leaders, government stakeholders, and advocacy groups to ensure that accessibility isn’t an afterthought, but a standard.
His appointment signals a strong commitment to reshaping hospitality for a more inclusive, equitable future — one that truly leaves no guest behind.
