How South African Entrepreneur, Sebenzile Matsebula, Ignored Her Disability To Achieve Success
Sebenzile Matsebula is the founder of Motswako Office Systems. Sebenzile is proof that with positive dreams and a preparation to work exceptionally hard, and prove to others that you are an entrepreneur first and foremost and successful at what you do, then disability can’t come in your way of success.
Starting up a business in South Africa and Africa at large, can be quite a challenge. People who dream of managing their own business must be prepared to face many challenges. Disabled entrepreneurs with this ambition, face even larger challenges.
Diagnosed with polio at the age of 10, Sebenzile became a paraplegic. She has used crutches her whole life, however, due to her busy routine, today she says she prefers a wheelchair.
“When you get older and you have post-polio syndrome, your energy levels are not as good as they were when you’re younger. Sometimes I get tired, but I am still able to have a full day,” she says.
Most importantly, she happily says, “I am a mother of two amazing young men aged 28 and 25 years.” Sebenzile is the Executive Director of Motswako Office Solutions. Motswako is a Tswana word that means “in the mix.” Sebenzile explains that the company works as a singular team.
All the divisions of the company are interrelated to ensure a seamless and holistic approach to delivering services to the client. She says, therefore, the “mix” of the various departments of the company, plus having people of differing expertise, experiences, backgrounds, race, disabilities, etc, all working together in rhythm to produce a wonderful melody, produce a successful and dynamic company. This ensures that Motswako Office Solutions offers high value add to all its business transactions. The company is based on sound principles of transformation and empowerment.
Talking of her entrepreneurship journey, she says: “Initially I was approached by a company that wanted to up its score points on the Broad Based Black Economic Empowerment (BEE) score card. I am black, a woman, and have a disability. So they scored 3 different points for the price of one individual.
Reading about successful black women in South Africa, who had grabbed the opportunities afforded to them to participate in entrepreneurial activities, also inspired me. I just couldn’t resist the challenge. I thrive on challenge, so I convinced myself, I want to move into business.”
“IN THE ENTREPRENEURIAL SPACE THERE IS NO CHARITY AND THERE ARE NO HANDOUTS; IT’S ALL ABOUT THE BOTTOM LINE AND PROFITS. AVOID NEGATIVITY AND SELF PITY – NO ONE IS INTERESTED IN THAT!”
This phenomenal woman has immeasurable work experience, which includes serving as Director in the Presidency of the Republic of South Africa and as head of the Office on the status of Disabled Persons. Sebenzile used to work as a development consultant at Lindandanda Consulting, before she joined the Motswako team.
For the past 26 years she has been actively involved in business development to enable economic empowerment of marginalised and vulnerable groups in South Africa. Sebenzile currently chairs the Disability Workshop Development Enterprise and the Disability Empowerment Concerns Holding Company. She also serves as a board member of Action on Disability and Development, Centre for Alternative and Augmentative Communication, Cheshire Homes South Africa, First Rand Foundation, South African Development Trust for Disabled People and the Presidential Advisory Council on Broad Based Black Economic Empowerment.
According to Sebenzile, being a person with a disability in the South African labour market is extremely challenging. She says: “I have always had to work harder than non-disabled people to prove myself in the industry. The perception out there is that if one is disabled, then one is incapable in many ways. They cannot cope with the pressure, they are poorly educated if at all, they are not smart, etc. I had to prove that these were all stereotypes and not true.”
In 2012, Sebenzile was nominated to serve on the Committee of the United Nations Convention for Persons with Disabilities. She describes this as a very big honor. “I was proud to be recognised for all the hard work that I have put in for both the development of the Convention and also for my achievements in the disability sector.” Sebenzile would advise people with disabilities who are considering starting a business to get a good education. “It’s important for parents of disabled children to ensure that their children have the best possible education throughout their schooling lives. A tertiary education is also preferable to give one an advantage in working through the minefield of business.” She further says that hard work, diligence, and dedication are essential. “In the entrepreneurial space there is no charity and no handouts; it’s all about the bottom line and profits. Avoid negativity and self pity – no one is interested in that!”
“NETWORK AND MARKET YOURSELF AGGRESSIVELY WITH CONFIDENCE THAT YOU CAN DELIVER. PARTNER WITH OTHER PLAYERS IN THE INDUSTRY OF YOUR CHOICE SUCH AS REGISTRATION ON NETWORKS AND FORUMS THAT TALK TO YOUR PARTICULAR INTERESTS OF BUSINESS.”
Sebenzile reads a lot and his also of the opinion that it’s important for people with disabilities to read.
She says: “Be empowered by reading and understanding the industry you want to work in.” She also recommends people with disabilities to register on network forums. “Network and market yourself aggressively with confidence that you can deliver. Partner with other players in the industry of your choice such as registration on networks and forums that talk to your particular interests of business.”
She is living a very normal life and succeeding at entrepreneurship despite have a disability.